Notes from the desk.

Because your business (and this blog) is all about learning, growing, and showing up.

Now, pull up a chair. We'll cover marketing, mindset and the magic of doing business your way. This is where strategy meets storytelling, and business gets a little more human.


Why Consistency (Not Motivation) Is the Real Growth Strategy

Why Consistency (Not Motivation) Is the Real Growth Strategy

01/02/2026

Motivation comes and goes. Consistency is what actually creates momentum. This post explores why relying on motivation often leads to stop-start growth - and how simple systems and support make consistency easier to maintain.

Before You Outsource: What to Have in Place So Support Actually Works

Before You Outsource: What to Have in Place So Support Actually Works

28/12/2025

Outsourcing doesn’t fail because support doesn’t work - it fails when preparation is missing. This post walks through what to have in place before you outsource, so support feels calm, clear, and genuinely helpful.

The Hidden Cost of “Doing It All Yourself” in the First Years of Business

The Hidden Cost of “Doing It All Yourself” in the First Years of Business

19/06/2025

Doing everything yourself in business can feel responsible - especially in the early years. But over time, it often leads to overwhelm, burnout, and stalled growth. This article explores the hidden costs of the DIY mindset and when support becomes a smarter way forward.